About Me
My 6-year journey began as a Junior Art Director in an advertising agency, and I've since accumulated experience across 21+ brands throughout my career. I built a core expertise in social media content creation—handling everything from initial concept and visual execution to engaging copywriting.
For the past two years, I've served as the in-house Creative Lead for a medical group startup. This role has turned me into a truly all-rounded creative, responsible for comprehensive Brand Management while executing high-volume campaigns. Crucially, this included generating countless paid ad creatives with a relentless focus on performance marketing, in addition to managing EDM campaigns, POPs, sales support materials, and all digital touchpoints (web banners, blog, and YouTube channel visuals).
Growth
Demonstrating my commitment to future-proofing my skills and integrating analytics, I've proactively obtained highly valued credentials through self-study: a Certificate in Digital and Social Media Marketing, the Google Data Analytics Professional Certificate, and the Microsoft Certified: Power BI Data Analyst Associate certification. I am now positioned to leverage this blend of creative depth and analytical rigor to solve complex brand challenges.
