Fidelity promotes SmartRetire App which includes the function of applying TVC. The goal of the campaign is to shape the impression of "applying TVC" looks "Simple". We also invited Key-Opinion-Leader (KOL) in different fields to showcase how simple can it be to apply TVC via SmartRetire.
 

富達國際推出手機平台 SmartRetire App，用戶可透過該 App 申請可扣稅自願性供款帳戶 (TVC)。是次廣告強調申請程序「簡單到爆」。我們更在社交平台上邀請不同範疇的 KOL 展示無論「焗緊雞」還是「洗緊衫」都可以用 SmartRetire 申請 TVC 帳戶。