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Client : Fidelity International
Company : Noah Workshop

 

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Fidelity International wanted to raise public awareness on retirement planning and investment. Since financial knowledge may not be seem as an interesting topic for the mass, we merge them into daily materials to make them more appealing and easy to understand. After almost a year of running this social media campaign, it set a future direction for the client on social media. I enhanced the design of the frame for their future use, to be more clean and lessen the space it take.

To ride on the trending topics such as price, movie, weather and book fair.

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Talk about trivias in financial world in a fun way. 

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Cute animals are some hot topics on social environment, a guarantee of elevating engagement. 

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Visualizing the features of the product. 

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Special Post Format, such as reaction post, 360 /270 degree photo, expandable image and multi photos.

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Enhancing the frame:

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