Social Content for Fidelity
Fidelity aims to raise public awareness on retirement planning and investment. Since financial knowledge may not seem as an interesting topic for the mass, we merge them in to daily materials to make them more appealing and easy to understand.
富達國際在社交平台上主要推廣「投資」及「退休」相關的資訊。除了針對投資者外，富達更希望把投資理財的知識推廣至普羅大眾。故此，我們團隊把一般較難消化的金融知識融入「生活化」的情節帶入社交平台。
把投資理財的知識融入日常生活中能引起共嗚的話題，例如物價、流行電影、天氣、書展。
To ride on the trending topics such as price, movie, weather and book fair.
以有趣的方式呈現投資冷知識。
Talk about trivias in financial world in a fun way.
可愛的動物在社交平台上灸手可熱，能增加 Engagment。
Cute animals are some hot topics on social environment, which is almost a guarantee of elevating engagement.
把投資策略的特性視象化。
Visualizing the features of the product.
特別的Post Format，例如 reaction post 、360度/ 270度圖像、一撳即可放大圖像、多元圖片。
Special Post Format, such as reaction post, 360 /270 degree photo, expandable image and multi photos.
